From Ann Taylor to Anthropologie to Macy’s, retail sales are way down. There’s been a lot of theorizing about what’s behind this drastic downturn. The Internet is changing how we shop. Malls are losing
their anchor stores and shutting down. People are renting dressy clothes and wearing “athleisure” to work. Consumers are spending their hard-earned money on housewares, electronics, and travel. These are probably all contributing factors to the slump in brick-and-mortar sales.
Yet some brands, like Tommy Hilfiger, are thriving. In the first 24 hours following this year’s Spring fashion show in London, sales on tommy.com increased by more than 150 percent versus September 2016, the month the program was launched, according to the company.