Technology can be a blessing and curse, something marketers know only too well. False claims, exaggerated benefits and implementation nightmares have led many to embrace change slowly and with great trepidation. But there’s no hiding from the future: marketers need to accept that data, technology and marketing will only get more intertwined.
The truth is, it’s an exciting time to be a marketer. New technologies are delivering a better experience for marketers and customers alike.
Leading agencies are getting on board. In fact, R/GA and Verizon just partnered up to invest up to $1 million in 10 tech start-ups.
Below are just a few of the new technologies that promise to change the way you do business: