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EPIC

7 Pain Points All Marketers Share (That Will Change Your Leadership Strategy)

Have you ever seen the Wong-Baker pain rating scale? Used in doctors’ offices and hospitals nationwide, it was developed to rate pain severity.

The scale shows a row of stylized faces rated 0-10. Zero is happy and smiling. Ten is miserable and teary, with increasing degrees of discomfort in-between. Marketers rarely experience a pain-free, happy-face day, unless they’re sipping mai tais on a tropical beach, their electronic devices safely stashed away.

As a marketer myself, I know the feeling.  We’re expected to be data-minded, always on, social media marketing gurus. That doesn’t leave much room for creativity. What’s worse, everyone in the company who ever took a marketing class wants to weigh in on strategies and tactics.

Whether you’re an entrepreneur or a marketer, understanding these seven major marketing pain points will make you better at your job:

To read more: https://www.inc.com/adele-cehrs/7-pain-points-all-marketers-share-that-will-change-your-leadership-strategy.html?cid=search

Want to Be Successful? You Must Understand This 1 Thing About Yourself

Are you a glass half full person, or a glass half-empty type? Granted, that’s a pretty reductive way to analyze personalities, but the old glass test does help us tell an optimistfrom a pessimist pretty quickly. Whether you’re a Pollyanna or not, the beginning of the New Year is as good a time as any to ponder how your worldview might affect your bottom line.

As Americans, we are a remarkably positive culture. We’re raised on upbeat clichés like “look on the bright side,” “accentuate the positive,” or “find the silver lining.” This optimism is so relentless that author Barbara Ehrenreich felt the need to push back in a contrarian best-seller titled Bright-sided: How Positive Thinking Is Undermining America.

The truth is, it’s not about optimism vs. pessimism. It’s about what motivates you. This was the conclusion of a recent study published in Social Cognition. The study determined that optimists had a “promotion mindset” – they focused on how they could advance and grow.

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Marketers In Puerto Rico Went Old School After Hurricane Maria (and Set an Absolute Amazing Example for Entrepreneurs)

What would you do if there were no power or Internet to communicate with your customers? This is a question I had plenty of time to mull over on my recent trip to Puerto Rico, where I was invited to give a workshop on how to communicate effectively after a storm. It was a humbling experience. Many resorts were damaged and still boarded up. 

Read more here: https://www.inc.com/adele-cehrs/marketers-in-puerto-rico-went-old-school-after-hurricane-maria-and-set-an-absolute-amazing-example-for-entrepreneurs.html?cid=search

What Real-Time Marketing Can Teach You About Crisis Management

Whoever said, “there is no such thing as bad press” was lying. This is especially true as consumers demand more transparency from brands.

Whether it is on a social media channel or traditional media – the sequence of events after a crisis arises has long-term consequences.

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Create Marketing Envy

Every marketer dreams of that back-of-the-napkin “a-ha moment” that comes to you like a burst of blinding inspiration. But what if it’s not that glamorous? What if it really is just a myth that Hollywood propagates?

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5 Mistakes Every Entrepreneur Makes When They Try to Do Everything Themselves

Too many entrepreneurs treat their businesses like a DIY project: They want to do it all themselves. But a business is not a bookcase or backyard chicken coop.  It’s a demanding, ongoing, ever-changing entity. Sooner or later, your workload reaches a critical point where you simply cannot do it all yourself.

As an entrepreneur, you’re used to doing many jobs yourself. Indeed, according the Small Business and Entrepreneurship Council (SBE), 51.6 percent of small started out in the founder’s basement or garage. But could your instinct to go it alone be holding back your growth?

A small business is officially defined as one with 500 or fewer employees. Even if your business is much smaller and you’re not in a position to staff-up permanently, there comes a time when you need to hire consultants. Whether they’re taking on legal, accounting, operations or human resources, many entrepreneurs try to do too much and end up learning some hard lessons.

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