Every marketer dreams of that back-of-the-napkin “a-ha moment” that comes to you like a burst of blinding inspiration. But what if it’s not that glamorous? What if it really is just a myth that Hollywood propagates?

As you continue to read, you’ll notice we have compiled a list of tips, strategies and best practices from brands like IBM, Marriott International and Ben & Jerry’s.

We interviewed influencers who are in the trenches of corporate America and asked them how they broke the silos and succeeded where others got stuck. We explored how these innovative marketers found the perfect product, market and fit to create explosive growth and notoriety in their respective fields.