What Real-Time Marketing Can Teach You About Crisis Management

Whoever said, “there is no such thing as bad press” was lying. This is especially true as consumers demand more transparency from brands.

Whether it is on a social media channel or traditional media – the sequence of events after a crisis arises has long-term consequences.

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Create Marketing Envy

Every marketer dreams of that back-of-the-napkin “a-ha moment” that comes to you like a burst of blinding inspiration. But what if it’s not that glamorous? What if it really is just a myth that Hollywood propagates?

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