Every spawning season, the giant Mola Mola fish lays 300 million eggs, of which may be a dozen hatchlings will grow to adulthood. Many online marketers follow the Mola Mola method, pushing out post after tweet in the hope that something develops a life of its own. Unfortunately, most of that frenzied social media activity gets swallowed up by bigger stories and never goes viral.
How do you use social media to create maximum impact? Here are four tips to help you stand out.