Category: INSIGHTS

7 Pain Points All Marketers Share (That Will Change Your Leadership Strategy)

Have you ever seen the Wong-Baker pain rating scale? Used in doctors’ offices and hospitals nationwide, it was developed to rate pain severity.

The scale shows a row of stylized faces rated 0-10. Zero is happy and smiling. Ten is miserable and teary, with increasing degrees of discomfort in-between. Marketers rarely experience a pain-free, happy-face day, unless they’re sipping mai tais on a tropical beach, their electronic devices safely stashed away.

As a marketer myself, I know the feeling.  We’re expected to be data-minded, always on, social media marketing gurus. That doesn’t leave much room for creativity. What’s worse, everyone in the company who ever took a marketing class wants to weigh in on strategies and tactics.

Whether you’re an entrepreneur or a marketer, understanding these seven major marketing pain points will make you better at your job:

To read more: https://www.inc.com/adele-cehrs/7-pain-points-all-marketers-share-that-will-change-your-leadership-strategy.html?cid=search

Want to Be Successful? You Must Understand This 1 Thing About Yourself

Are you a glass half full person, or a glass half-empty type? Granted, that’s a pretty reductive way to analyze personalities, but the old glass test does help us tell an optimistfrom a pessimist pretty quickly. Whether you’re a Pollyanna or not, the beginning of the New Year is as good a time as any to ponder how your worldview might affect your bottom line.

As Americans, we are a remarkably positive culture. We’re raised on upbeat clichés like “look on the bright side,” “accentuate the positive,” or “find the silver lining.” This optimism is so relentless that author Barbara Ehrenreich felt the need to push back in a contrarian best-seller titled Bright-sided: How Positive Thinking Is Undermining America.

The truth is, it’s not about optimism vs. pessimism. It’s about what motivates you. This was the conclusion of a recent study published in Social Cognition. The study determined that optimists had a “promotion mindset” – they focused on how they could advance and grow.

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Marketers In Puerto Rico Went Old School After Hurricane Maria (and Set an Absolute Amazing Example for Entrepreneurs)

What would you do if there were no power or Internet to communicate with your customers? This is a question I had plenty of time to mull over on my recent trip to Puerto Rico, where I was invited to give a workshop on how to communicate effectively after a storm. It was a humbling experience. Many resorts were damaged and still boarded up. 

Read more here: https://www.inc.com/adele-cehrs/marketers-in-puerto-rico-went-old-school-after-hurricane-maria-and-set-an-absolute-amazing-example-for-entrepreneurs.html?cid=search

5 Mistakes Every Entrepreneur Makes When They Try to Do Everything Themselves

Too many entrepreneurs treat their businesses like a DIY project: They want to do it all themselves. But a business is not a bookcase or backyard chicken coop.  It’s a demanding, ongoing, ever-changing entity. Sooner or later, your workload reaches a critical point where you simply cannot do it all yourself.

As an entrepreneur, you’re used to doing many jobs yourself. Indeed, according the Small Business and Entrepreneurship Council (SBE), 51.6 percent of small started out in the founder’s basement or garage. But could your instinct to go it alone be holding back your growth?

A small business is officially defined as one with 500 or fewer employees. Even if your business is much smaller and you’re not in a position to staff-up permanently, there comes a time when you need to hire consultants. Whether they’re taking on legal, accounting, operations or human resources, many entrepreneurs try to do too much and end up learning some hard lessons.

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A Former Apple Insider Shares His Insights into the Company’s Legendary Brand Turnaround.

As anxious techies wait in line for the iPhone X, one can’t help but think about Apple’s insanely successful marketing and communications.

The reinvention of Apple has to be one of the biggest corporate turnarounds in history. After Steve Jobs was forced out in the late 90’s, the brand went through several product flops, including the Newton Message Pod and the Macintosh Portable, a laptop so heavy, you couldn’t rest it on an airplane table. It became clear to both Wall Street and consumers that Jobs had been the creative force behind the company’s previous success.

Indeed, once Jobs stepped back into his role as CEO, the brand bounced back.

Communications strategist Cameron Craig spent a decade with Apple and witnessed the turnaround first hand. He believes Jobs’ approach to internal and external communications can be applied to any business looking to reignite interest in its brand.

Below are key takeaways from Job’s masterful reinvention of Apple:

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How to Make Money and Grow Your Business in the Gig Economy

According to a recent study by Inuit, the gig economy is on track to grow to 43 percent of the U.S. workforce by 2020. We’re living in the era of side hustles, perma-lancing, consulting, and self-employment.

While some pine for the security of a full-time job with benefits, you may see the gig economy as a golden opportunity to do things your way, on your own time, preferably in your pajamas, and exercise complete control over your business. There’s no denying that as you strive to launch, grow, and maintain a sustainable and successful business.

So what steps should you take to build the career, and ultimately, the life you’ve always dreamed of? Four entrepreneurs share insights from their new books to help you along the way.

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