In their search for that shiny new marketing campaign, executives often overlook their brand’s hidden gold. Sure, you may have branding issues, but it’s also possible that your problem is less about positioning than tactics. From virtual reality to live video, it’s tempting to chase every new marketing trend that comes along. Instead, we recommend you reexamine what’s worked for you in the past. Finding creative ways to apply those successes on new platforms could be the best place to start. What’s the universal truth about your business? Does your marketing reflect what made people buy from you in the first place? Do you understand what customers truly value about your brand? If not, it might be time to reexamine your strategy and tactics. Make adjustments. Think beyond short-term gains and consider your long-range goals. We can help you with that.
YourMembership engaged Epic to increase its visibility in the marketplace and position it as an aggressive competitor in the association technology space. Our agency was tapped to:
• Develop ad campaigns that highlighted each product line, speaking to the specific needs of each customer;
• Increase the CEO’s position as a thought-leader by initiating customer visits, submitting for speaking engagements, writing original content, and engaging him with the media;
• Create a social media strategy that would increase engagement amongst association influencers, and turn the brand’s external voice into one that served and highlighted innovations in the industry;
• Advise YM’s executive team on PR and marketing strategy.