Month: September 2017

Taylor Swift’s ‘Reputation’ Roll-Out Is a Masterclass in Marketing. Here Are 3 Lessons Every Entrepreneur Should Learn

If they gave Grammys for salesmanship, Taylor Swift would own the category. The pop star is releasing a new album on November 10, 2018, but the buzz has already began. You don’t have to be a fan of Swift’s singing to admire her marketing chops. There’s a lot she can teach us about product launches.

Every generation has a pop star that masters the media and Swift is one for the ages. The number of views on the album’s first single “Look What You Made Me Do” is a staggering 84.4 million and climbing. Think about that as product units and any business owner would be impressed.

So, what makes Taylor so swift?

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Elon Musk’s Best PR Campaign to Date Happened and You May Not Have Noticed

“Just received verbal govt approval for The Boring Company to build an underground NY-Phil-Balt-DC Hyperloop. NY-DC in 29 mins.”

When Elon Musk sent the above tweet, people paid attention. According to Newswhip’s SPIKE Technology, Musk’s post and stories about the new Hyperloop were shared more than 75,000 times.

Musk’s work in progress, the Hyperloop, is a new form of travel that would use magnetic levitation to propel pods full of passengers through underground tunnels at more than 700 mph. At that speed, you could get from Washington D.C. to Manhattan in 29 minutes.

There’s no doubt Musk’s vision is intrinsically intriguing, but even if you’re not ready to revolutionize transportation, there’s a lot you can learn from his perfect mix of public relations, digital content, and advertising.

Let’s dive in.

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5 Ways to Create Content Your Customers Will Want to Share

What does effective content marketing look like? According to a recent study by the Content Marketing Institute, 55 percent of B2B marketers admit they’re not sure.

A lot of that uncertainty is due to content overload. The more brands try their hand at being media companies, the harder it is to create compelling content. Winging it won’t work. Getting the most traction takes both a short term and a long-term strategy.

No matter the size your marketing budget, these ideas can help you get others to share your content.

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