Month: May 2017

Try These 3 Tricks When Working With Difficult People

Growing up in an Italian-American household meant you had to watch The Godfather Parts I and II every time they came on television. My father, John Gambardella, couldn’t wait for Marlin Brando, a.k.a. Vito Corleone, to utter his infamous line: “I’m gonna make him an offer he can’t refuse.”

While many of us dream of leadership being that easy, we all realize, sooner or later, motivating others to comply with our requests is more complicated than Brando makes it look.

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Inside the World’s Largest Hotel Chain: 6 Strategies for Success

It’s official: with the recent acquisition of Starwood Hotels, Marriott International is now the world’s largest hotel empire.

That’s both good news and bad news for David Beebe, the company’s VP of global content. Beebe and his team now shoulder the massive task of producing, promoting, and monitoring content for Marriot’s 30 hotel chains, including brands like the Ritz Carlton, Renaissance, Aloft and W Hotels.
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The Scary Truth About Your Social Media Strategy

On Facebook, The Walking Dead Season 7 premiere saw more than 7.7 million users drive more than 32.1 million interactions, according to AdWeek. With Halloween right around the corner, how might you use what your customers love–like zombies–to shape your social media strategy?

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