It’s what all entrepreneurs dream about.
Growing up in an Italian-American household meant you had to watch The Godfather Parts I and II every time they came on television. My father, John Gambardella, couldn’t wait for Marlin Brando, a.k.a. Vito Corleone, to utter his infamous line: “I’m gonna make him an offer he can’t refuse.”
It’s official: with the recent acquisition of Starwood Hotels, Marriott International is now the world’s largest hotel empire.
That’s both good news and bad news for David Beebe, the company’s VP of global content. Beebe and his team now shoulder the massive task of producing, promoting, and monitoring content for Marriot’s 30 hotel chains, including brands like the Ritz Carlton, Renaissance, Aloft and W Hotels.
According to Brandwatch, there are currently 2.3 billion active social media users. As impressive as that statistic sounds, it is about as relevant to your marketing efforts as the number of fish in the sea.
Yes, your customers are undoubtedly on social media, but that does not mean they’re sharing your posts, re-tweeting your content, or clicking on your links.
On Facebook, The Walking Dead Season 7 premiere saw more than 7.7 million users drive more than 32.1 million interactions, according to AdWeek. With Halloween right around the corner, how might you use what your customers love–like zombies–to shape your social media strategy?